Privacy Policy

The Personality Lab is committed to protecting your privacy. We believe that you have a right to know what information we collect from you when you use our Services, how we use that information, and under what circumstances we disclose it to third parties. This Privacy Policy describes our practices regarding the collection, use, and disclosure of information that we receive through our Services.

This Privacy Policy should be read in conjunction with our Terms of Service. By using our Services, you also agree to be bound by our Terms of Service. In the event of any conflict between this Privacy Policy and our Terms of Service, the Terms of Service shall govern with respect to the conflicting provisions.

Age

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at contact@thepersonalitylab.com, and we will take steps to delete such information from our systems.

Translation

This Privacy Policy was originally written in English. We may translate this Privacy Policy into other languages for your convenience. If a translated version of this Privacy Policy conflicts with the English version, the English version shall control and take precedence.

Application of this Privacy Policy

This Privacy Policy applies to all information collected by or submitted to The Personality Lab through our website, thepersonalitylab.com, and any associated subdomains, mobile applications, or other online services that link to this Privacy Policy. This Privacy Policy does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on our Services.

Collecting Personal Information and How We Use It

Personally Identifiable Information

"Personally Identifiable Information" or "Personal Information" means any information that identifies, relates to, describes, or is capable of being associated with a particular individual. We may collect the following categories of Personally Identifiable Information from you: name, email address, mailing address, telephone number, date of birth, payment information, and any other information you choose to provide when using our Services. We use this information to provide, maintain, and improve our Services; to process transactions; to communicate with you about your account and our Services; to send you marketing communications (where permitted); to respond to your inquiries; to comply with legal obligations; and for other purposes described in this Privacy Policy.

How We Collect Personally Identifiable Information

We collect Personally Identifiable Information through:

• (i) Information you provide directly to us when you create an account, complete a personality assessment, subscribe to our newsletter, contact us, or otherwise interact with our Services;
• (ii) Information we obtain automatically when you use our Services, including through cookies, web beacons, and similar technologies as described below;
• (iii) Information we receive from third parties, such as payment processors, analytics providers, and advertising partners, where permitted by law;
• (iv) Information you provide when you participate in surveys, promotions, or other features of our Services;
• (v) Information from your device or browser, including IP address, device type, operating system, browser type, and usage data;
• (vi) Information from social media platforms if you choose to connect your account or log in through a social media service;
• (vii) Information you provide when you make a purchase, including billing and shipping information; and
• (viii) Information we infer from your use of our Services, including your preferences and interests.

Providing Your Personal Data to Others

We may share your personal data with service providers, contractors, and other third parties who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These third parties are contractually obligated to use your personal data only as necessary to provide these services to us and to protect your personal data in accordance with this Privacy Policy. We may also share your personal data when required by law, such as in response to a subpoena, court order, or other legal process; to protect our rights, privacy, safety, or property; in connection with a merger, acquisition, or sale of assets; or with your consent.

Targeted Advertising

We may work with third-party advertising partners to display advertisements on our Services or on other websites you visit. These partners may use cookies and similar technologies to collect information about your activities on our Services and other websites to provide you with targeted advertisements based on your interests. You may opt out of targeted advertising by adjusting your browser settings, using the opt-out tools provided by industry organizations such as the Digital Advertising Alliance (www.aboutads.info) or the Network Advertising Initiative (www.networkadvertising.org), or by contacting us at contact@thepersonalitylab.com.

Text Marketing and Notifications

By subscribing to our text marketing notifications, you consent to receive recurring automated text messages at the phone number you provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply HELP for help or STOP to unsubscribe. You may receive an additional text message confirming your opt-out. We may use an automatic telephone dialing system for text marketing. Carriers are not liable for delayed or undelivered messages. You can opt out at any time by replying STOP to any message or by contacting us at contact@thepersonalitylab.com.

Non-Personally Identifiable Information

We may collect information that does not directly identify you, such as browser type, operating system, the pages you view, the time and date of your visit, and other usage data. We may also collect aggregated or de-identified information that cannot be used to identify you. This Non-Personally Identifiable Information helps us understand how visitors use our Services, improve our Services, and develop new features. We may collect this information through cookies, web beacons, log files, and similar technologies.

Release of Non-Personally Identifiable Information

We may share, sell, or otherwise disclose Non-Personally Identifiable Information to third parties for any purpose, including for marketing, analytics, research, or to improve our Services. Because this information does not identify you personally, it is not subject to the same restrictions as Personally Identifiable Information. We may combine Non-Personally Identifiable Information with information we obtain from other sources.

Choices on Collection/Use of Information

You have choices regarding the information we collect and how we use it. You may decline to provide certain personal information, but doing so may limit your ability to use some features of our Services. You may opt out of receiving marketing emails by clicking the unsubscribe link in any marketing email or by contacting us at contact@thepersonalitylab.com. You may disable cookies through your browser settings, though this may affect the functionality of our Services. You may also opt out of targeted advertising as described in the Targeted Advertising section above.

About Cookies

We use cookies and similar tracking technologies to collect and track information about your use of our Services. A cookie is a small data file stored on your device. We use cookies for the following purposes:

• (1) To enable certain functions of our Services and to provide you with a personalized experience;
• (2) To remember your preferences and settings, such as language and region;
• (3) To understand how you use our Services and to analyze traffic and usage patterns;
• (4) To improve our Services and develop new features;
• (5) To deliver targeted advertisements and measure the effectiveness of our advertising campaigns; and
• (6) To protect the security and integrity of our Services and to prevent fraud.

Cookies Used by Our Service Providers

Our service providers may use cookies and similar technologies when you use our Services. These may include analytics providers, advertising partners, payment processors, and other third-party services. We do not control these third-party cookies, and their use is governed by their respective privacy policies. We encourage you to review the privacy policies of these service providers to understand how they use cookies and other tracking technologies.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options" or "Preferences" menu of your browser. You may set your browser to refuse all cookies or to indicate when a cookie is being sent. However, disabling cookies may affect the functionality of our Services. For more information on how to manage cookies, please visit the help pages of your browser: Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.

Local Device Storage and Other Tracking Technologies; Do Not Track

In addition to cookies, we may use local storage, session storage, web beacons, pixels, and similar technologies to collect information about your use of our Services. These technologies may persist on your device and allow us to remember your preferences and understand how you interact with our Services. Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not wish to be tracked. There is no universally accepted standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we offer the choices described in this Privacy Policy to help you control the collection and use of your information.

Analytics

We use analytics services to help us understand how visitors use our Services. These services may collect information such as your IP address, browser type, operating system, pages visited, time spent on pages, and other usage data. This information is used to analyze trends, administer the Services, track user movements, and gather demographic information. We may use third-party analytics providers, and the information collected may be combined with other data we collect. Our analytics providers may use cookies and similar technologies to collect this information.

Consent to Transfer of Information

Our Services are operated in the United States. If you are located outside the United States, please be aware that any information you provide to us will be transferred to, stored, and processed in the United States and other countries where our service providers operate. By using our Services, you consent to the transfer of your information to the United States and other countries, which may have different data protection laws than your country of residence. We take appropriate safeguards to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

Security of Information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure socket layer (SSL) technology, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Privacy Notice for California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information. You have the right to: (1) know what personal information we collect, use, disclose, and sell; (2) request deletion of your personal information; (3) opt out of the sale or sharing of your personal information; (4) correct inaccurate personal information; (5) limit the use and disclosure of sensitive personal information; and (6) not receive discriminatory treatment for exercising your privacy rights. To exercise these rights, please contact us at contact@thepersonalitylab.com. We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf. We do not sell personal information as defined under the CCPA. California residents may also contact us to request a copy of the categories and specific pieces of personal information we have collected about them.

Additional Terms for EEA Residents

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR). You have the following rights:

• (1) Right of access: You have the right to obtain confirmation as to whether we process your personal data and, if so, to access your personal data and receive information about how we process it.
• (2) Right to rectification: You have the right to have inaccurate or incomplete personal data corrected.
• (3) Right to erasure: You have the right to request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
• (4) Right to restriction of processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• (5) Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• (6) Right to object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
• (7) Right to withdraw consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
• (8) Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence if you believe that our processing of your personal data violates applicable data protection laws.

To exercise any of these rights, please contact us at contact@thepersonalitylab.com. We will respond to your request within the time period required by applicable law.

Additional Rights Details

The rights described above may be subject to certain limitations and exceptions under applicable law. We may need to verify your identity before processing your request. In some cases, we may be required to retain certain information for legal or legitimate business purposes. If you have any questions about your rights or how to exercise them, please contact us. We are committed to working with you to obtain a fair resolution of any privacy concern.

Customer Service

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at contact@thepersonalitylab.com. We will endeavor to respond to your inquiry within a reasonable timeframe.